<aside> 💬 This worksheet focuses on pivotal what, who, how and why questions. We use this worksheet in our visual identity projects as it provides a great starting point to uncover core truths around which we can create or strengthen your visual identity. You can fill out this template yourself by clicking duplicate at the top of the screen. If you’d like personalised support, please get in contact so we can see if we’re a good match.

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What do you do?

<aside> 🖊️ What is your organisation uniquely qualified to offer? Pick your top 3 and list them in order.

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Who do you do it for?

<aside> 🖊️ Describe the communities, organisations and user groups you serve. Pick your top 3 and list them in order.

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What do those people or organisations want or need?

<aside> 🖊️ Pick the top 3 wants or needs you encounter.

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