<aside> 💬 This worksheet focuses on strengthening our understanding of the landscape you exist within. We use this worksheet in our visual identity projects to analyse peers or competitors, allowing us to identify gaps and opportunities critical to creating or strengthening a visual identity. You can use this template yourself by clicking duplicate at the top of the screen. If you’d like personalised support, please get in contact so we can see if we’re a good match.

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Data collection


Existing identity

Current peers

Aspirational peers

Audit report


Audit goals

Description

Who are our peers and how to they position themselves?

Description

What impact do our peers have**?**

Description